| © 2009 Marathon Marketing. All rights reserved. Phone: 804-514-0462 E-mail: Kathy at marathonmarketingva dot com |
Capabilities
I help organizations tell their story through sound marketing strategy and effective,
targeted communications.
More specifically, I:
As a marketer and strategic thinker, I recommend ways to reach new and existing customers,
using appropriate print and online communication tools and effective messages.
As a researcher, I find published literature, review other organizations' websites--whatever is
needed--to thoroughly complete marketing and copywriting projects. I also have extensive
experience interviewing people from all walks of life: CEOS, physicians, public servants,
volunteers, patients, parents, donors, health professionals—even children.
As a writer, I quickly gain clarity on your objectives, and a thorough understanding of your
communication needs, before I begin writing. You will receive interesting and accurate articles,
and effective marketing and patient education material. I'm skilled at translating complex and
technical information into copy that's easy to understand, and, when needed, collaborate with
graphic designers, web developers and other professionals to produce brochures, websites,
newsletters and other marketing communications. Last, but not least, I deliver copy that's on time
and requires little editing.
Effective communication and sound writing are always relevant—and always good for
the bottom line.
Copywriting
Don't see what you need on this list? Just ask.
Sample industries
Give me a call at 804-514-0462 and let’s discuss your next important project.
I help organizations tell their story through sound marketing strategy and effective,
targeted communications.
More specifically, I:
- Develop and implement comprehensive marketing and communications strategies
- Write copy for promotional marketing material
- Write patient and consumer educational material for healthcare organizations
- Write feature articles and other editorial pieces
As a marketer and strategic thinker, I recommend ways to reach new and existing customers,
using appropriate print and online communication tools and effective messages.
As a researcher, I find published literature, review other organizations' websites--whatever is
needed--to thoroughly complete marketing and copywriting projects. I also have extensive
experience interviewing people from all walks of life: CEOS, physicians, public servants,
volunteers, patients, parents, donors, health professionals—even children.
As a writer, I quickly gain clarity on your objectives, and a thorough understanding of your
communication needs, before I begin writing. You will receive interesting and accurate articles,
and effective marketing and patient education material. I'm skilled at translating complex and
technical information into copy that's easy to understand, and, when needed, collaborate with
graphic designers, web developers and other professionals to produce brochures, websites,
newsletters and other marketing communications. Last, but not least, I deliver copy that's on time
and requires little editing.
Effective communication and sound writing are always relevant—and always good for
the bottom line.
Copywriting
Don't see what you need on this list? Just ask.
- Marketing plans
- Brochures
- Newsletters (print & e-mail)
- Websites
- Booklets & guides
- Company & executive profiles
- Award entries
- White papers
- Annual reports
- Fact sheets
- Advertorials (short & long versions)
- Publicity material
- Articles for business and consumer audiences
Sample industries
- Hospitals, specialty medical practices, healthcare services
- Marketing, design & advertising agencies
- Professional services
- Nonprofits & associations
- Industrial, such as printing & material handling
- Real estate, financial services & mortgage banking
- Early education
Give me a call at 804-514-0462 and let’s discuss your next important project.
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